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Fri Apr 25 01:55:39 SAST 2014

Oil over cricket's troubled waters

CHUMANI BAMBANI | 31 July, 2012 06:360 Comments
CSA match sponsorship announcement
Cricket South Africa CEO Jacques Faul during the sponsorship announcement at Wanderers on July 30, 2012 in Johannesburg, South Africa
Image by: Duif du Toit / Gallo Images

THE public is beginning to trust South African cricket again, according to acting CEO of Cricket SA Jacques Faul.

He made the assertion yesterday at the announcement of a sponsorship renewal by cooking oil company Sunfoil.

"It indicates that we are heading in the right direction," said Faul. "This indicates that corporate South Africa is moving closer and the South African public is beginning to have trust in CSA again."

In terms of the deal, Sunfoil will sponsor the Proteas' test matches and one-day games for four years.

Last year, the company sponsored the test and ODI matches against Australia and Sri Lanka.

The new deal includes sponsorship of the domestic four-day competition, formerly known as the Supersport series.

The agreement will cover about 18 test matches over the next four years against New Zealand, Pakistan, India, Australia, West Indies and England.

CSA refused to say how much the deal was worth, but said it was "not undersold".

Cricket SA has yet to secure a sponsor for Twenty20 cricket. Faul indicated that it was negotiating with possible sponsors.

"We think we will be able to secure one soon," he said.

Last season, insurance company MiWay sponsored T20.

The company's CEO, Rene Otto, indicated yesterday that it was negotiating with CSA but said there was no indication that they were close to finalising a deal.

"We have not sealed a deal yet, but we are in talks with CSA's agents," said Otto.

"The deal earlier in the year was a once-off agreement. Now we are looking at what is on offer.

"We would be interested in a new deal, but we do not want to give the impression that we are close to finalising a deal," he said.

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Oil over cricket's troubled waters

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