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Wed Apr 16 12:15:25 SAST 2014

Bremen to hold talks with irate fans about sponsor

Sapa-AP | 14 August, 2012 09:330 Comments
Werder Bremen v Aston Villa FC - Preseason Friendly Match
Werder Bremen fans watch the action from the stands behind Thomas Schaaf of Bremen during a preseason friendly match between Werder Bremen and Aston Villa at Weserstadion on August 11, 2012 in Bremen, Germany
Image by: Martin Stoever / Getty Images

Werder Bremen has invited fans opposed to its new shirt sponsor for talks in a bid to resolve a row that has resulted in numerous supporters terminating their membership of the Bundesliga club.

Bremen officially presented poultry meat producer Wiesenhof as its new sponsor on Monday, two days after animal activists and fans protested against the deal worth a reported 10 million euros over two seasons.

More than 21,000 Werder fans have joined an online petition against Wiesenhof, which has been accused by animal rights group PETA and others of animal cruelty, poor hygiene and bad practice.

Werder marketing manager Klaus Filbry says “there have been (membership) resignations. We will hold dialogues with everyone to present our motives. Everyone is free then to stick with their decisions.” 

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Bremen to hold talks with irate fans about sponsor

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