Tourist agencies in the eastern city Kharkiv, one of Ukraine’s four game venues, were obtaining the heaviest bookings for a tour called “The Ukrainian Beer Marathon”, and a tour called “The History of Ukrainian Vodka”, a Segodnya newspaper article said.

The beer tour visits several local breweries and allows tourists to observe production and sample wares, while the vodka tour takes them to a single distillery and then to a local village, where folk-style moonshine is offered, the article said.

Both expeditions last approximately half a day and cost the equivalent of 62 dollars, a spokeswoman for the Day Booking travel agency said.

Other tourist activities popular with Euro 2012 fans visiting Kharkiv include city tours, parachute jumping and a visit to the Soviet-era DniproGES hydroelectric dam in the Dniepr River, she said.

Also on offer are museum visits, folk art lessons, traditional music performances and local cuisine studies, but the alcohol-related tours are clearly the most popular, the article said.

As many as 1.2 million international travelers will visit Ukraine during the Euro 2012 football championship, according to government estimates. Ukraine is a co-host of the tournament along with Poland.