PSL not worried about sponsorship delay
THE Premier Soccer League (PSL) is not worried about the delay in finalising their renewal of sponsorships for the upcoming season.
Two key sponsorship deals — league title sponsors Absa and Cup sponsors MTN — will expire next Tuesday, but no new deals have been finalised by the PSL yet.
But the PSL yesterday said they were not worried about not having finalised any sponsorship deals a week before the new season starts with the MTN8 competition set to kickoff next Friday.
“We are not really worried about not having completed any deals yet. We are in negotiations with all the sponsors at the moment. So it is not like we do not know what is going on,” said PSL head of sponsorships Connie Motshumi yesterday.
“It is not a new thing that we would, at this stage before the season starts, not have finalised everything when it comes to sponsorships. Usually we have made announcements on sponsors a week or two before a new season on previous occasions.”
Motshumi said the PSL remained confident that the deals will be concluded and an announcement should be expected in the next weeks, and the process should not hamper the schedule of the new season.
“It is only a matter of time before everything is concluded. People should rest assured that there are no sinister movements. Everything is still on course and fixtures will continue as scheduled. The MTN8 should kickoff [next] Friday as planned,” she said.
Other sponsors that the PSL is locked in negotiations with include Telkom and Nedbank.
Nedbank spokesman Greg Harwood confirmed that they were in discussions with the league to renew their sponsorship, but could not confirm when they expected to conclude the negotiations.
Absa and MTN were unavailable for comment at the time of going to press, even though the latter is expected to launch the MTN Cup on Monday.